It gives me great pleasure to introduce our new limited edition collaboration with Parmigiani Fleurier, a stunning Tonda PF nicknamed “Purple Reign.” This timepiece features a dial that shifts chameleon-like in color according to the light, from a gray-inflected claret to a deep ruby hue, expressing brand CEO Guido Terreni’s mastery of chromatic expression. In the mere two years since the Tonda PF was launched in 2021, it has perfectly tapped into the zeitgeist of the global collectors’ collective consciousness, engendering a true cult following. Every person that tries on a Tonda PF becomes a devotee, because it is, to my mind, the most perfectly proportioned, ergonomic and subtle, yet resplendently detailed integrated bracelet watch in existence today.
There is something you can do with a Parmigiani Fleurier Tonda PF that you can’t do with any other integrated bracelet, sports chic watch on the market: You can undo its deployant buckle and let the bracelet dangle in an open position. You can then rotate your wrist 90 degrees back and forth. Miraculously, the watch stays exactly in place without shifting or sliding off
