INTRODUCING THE PARMIGIANI FLEURIER × REVOLUTION & THE RAKE TONDA PF MICRO-ROTOR ‘SERENISSIMA’
eople following my quixotic, often bumbling video exploits in the realm of high watchmaking have noticed that I like to use the colloquialism ‘dope’ — as in, ‘Dude, this watch is dope’ — when assigning praise to my favourite timepieces. Which inspired me to study the etymology of the term. The results are, shall we say, misleading, as previous usages of the term skewed towards negativity, i.e. ‘That guy’s a dope’. So I was perplexed how, in the context of eighties rapper parlance, ‘dope’ came to express all things that are good and beneficent to humanity, until I realised that the first three letters are the same as those of the neurotransmitter dopamine, which is responsible for flooding our nervous systems with the sensation of pleasure — a feeling that cuts to the very nexus of the term ‘dope’. I remember the exact moment I set eyes on the act of unremitting dopeness that
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