For many automobile racing fans some of the most unique series of events were the Sports Car Club of America (SCCA) Trans-Am races that began in 1966. Despite the name of the sponsoring body the real stars of the show weren’t imported sports cars, rather it was the made in the USA “pony” cars in the production class that got everyone’s attention. The sight and sound of these cars battling door to door sparked intense brand loyalty, something that was not lost on the manufacturers. And there’s no question that the “win on Sunday, sell on Monday” strategy served them well.
To compete in the
