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  • Entrepreneur

    $100 Million Annually, 100% Founder-Owned

    Jan 16, 2024 2 minutes

    Aditi and Ankur Daga had a daring idea for the jewelry industry: to own the online market for colored gemstones. Yes, De Beers had sold the culture on “a diamond is forever” since 1947, but by 2005, the Dagas felt people were ready for a change.

    They weren’t so sure, however, about investors. They worried

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