hen Strava released its ‘Year in Sport’ report for 2023 one statistic caught our eye: 53%. That was the number of athletes (not just cyclists) for whom motivation came from setting themselves a new goal. Regular readers probably won’t be too surprised at that, and just last week we published a list of 36 events, rides and targets that you could use as goals to motivate you in 2024.
But while goals come in many different forms, for a rider there has always been
