There is someone in my town who cuts me. He walks past me without acknowledging the fact that I am there, or that we know each other.
In Regency times, cutting someone was considered a great insult and the Cut Direct the greatest of all. The cutter looked their foe in the eye, and then coldly and deliberately looked away or even turned their back. The cuttee could be under no illusion that they had been publicly ignored and deeply insulted.
The Cut Direct was