Vogue Australia

Second act

Zomer

hen designer Danial Aitouganov and stylist Imruh Asha launched Zomer last September, they eschewed an immediate drop for something playful: a campaign with Anna Wintour, Steven Meisel and other fashion icons in toddler form, which stoked excitement online. “We have a childlike approach to everything we do – our styling and design is very intuitive and emotion-based,” says Aitouganov, who formerly worked at Burberry and now designs at Etudes. He met Asha, the fashion director at , as a teenager, and Zomer’s insouciant clothes are a playful antidote to the often serious tone of working in fashion. In particular, the smock-like leather dresses, and

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