Evening Standard

Best vegan makeup brands and beauty products 2024

Source: iMaxTree

We may be seeing more vegan options on menus and supermarkets than ever before, but the vegan lifestyle extends to more than what's on our plates.

The demand for vegan beauty has never been higher, leading to a welcome burst of fresh new makeup brands offering high performing products that perform just as well as their traditional predecessors.

But with everyone from established brands to fresh-faced newcomers trying to win the hearts and pounds of customers with their green credentials, how can you tell what's truly vegan and what's not?

What’s the difference between cruelty-free and animal-free?

Natural, ethical, sustainable, organic: it can be hard to cut through the marketing noise and find out which products are truly vegan.

PETA offers a helpful definition: “Cruelty-free” means that products were created without cruel, archaic testing on animals. Vegan products are defined as being cruelty-free as well as free of animal-derived

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