Are you sitting comfortably? Once upon a time, this summed up airline expectations around premium air travel; a more generously proportioned seat and, if you were lucky, a spot of lunch and a glass of fizz. Fast forward a few decades and, thanks to a combination of innovation and competition, today’s carriers are reimagining the concept of flying business class.
Several sky-high perks - once the exclusive preserve of first class passengers - are filtering into the business class cabin. This blurring of boundaries has led many operators to scrap first class altogether, while others have scaled back their top-tier offering to select routes and certain aircraft types.
This trend shows no sign of slowing down. Over the following 12 months, there are due to be more than a dozen new business class products entering service with carriers around the world. Such is the comfort afforded by many of these next-generation options, it can leave the term “business
