The Chinese proverb, “A tree standing taller than the forest invites the wind to topple it,” suggests that conspicuous individuals may attract both admiration and envy. This age-old wisdom resonates in the current narrative of Dong Yuhui, one of the most popular livestreamers in China, who has recently grappled with his own gust of troubles.
Dong is known as a Super IP, a term applied to employees of companies who hold large portions of their company’s intellectual property, income generating ability or sway with consumers. While, in many cases, these Super IPs have made fortunes for their companies, learning to coexist with them is often a steep learning curve for company executives.
“Once a teacher, now a salesperson” used to be Dong’s social media signature. In 2021, education authorities issued policies to reduce the excessive burden of homework and after-school tutoring on primary and middle school
