Half a century is a long time in rock ’n’ roll. Just as we’ve witnessed a thousand bands and genres blow up then burn out since 1973, scanning the archives reveals a long line of gear that launched to fanfare but left the faintest of thumbprints.
With no shortage of game-changing releases to its name – from the world’s first digital delay in the form of the DD-2 to the OD-1 pedal that single-handedly invented the overdrive concept – BOSS could have rested on past glories. But in 2023, as we find the Japanese company at the heart of the modern music scene, a position it has held for 50 years, it’s a glowing testament to a lifelong ethos of letting the players of each era become the musicians they want to be.
So, what is the secret to BOSS’s enduring status as the brand that
