Tis the season for giving: A guide for how to give, even a little
Christmas is over, but giving season for nonprofits is just starting to peak.
The end of the calendar year is when nonprofits make appeals far and wide to attract donors — in part because of holiday traditions or, for some, tax advantages. Nonprofits get about 30% of their annual donations in December — including 10% in the final three days of the year — according to marketing agency Nonprofits Source.
“This is one of the busiest times of the year for us as we assist donors with their year-end giving," said Erin Musgrave, a spokesperson for the Silicon Valley Community Foundation.
Many potential donors don’t
