Price: £2,849/$2,998
Sony has long adopted a ‘cover every base’ approach to its marketing strategy. Since the DSLR days, the company’s business model has seen it flood the market with an array of outwardly similar models, the point being that whatever a prospective buyer may be looking for, in terms of both spec and budget, there is likely to be something with an Alpha logo on it to suit.
Occasionally, this involves simply leaving an older model on sale once a natural successor is released, essentially repurposing it as a lower-range option at a newly reduced price. Every so often, two products appear at the same time, both of which seem to be aimed at the same customer, complicating matters if you thought
