It was once billed as “the world’s biggest hockey show,” but the Sport Card Expo in Toronto is now much more than that.
The Expo, held twice annually in the spring and the fall, is Canada’s largest sports card show. The most recent Sport Card Expo took place on Nov. 9-12. While most dealers had quite a bit of hockey cards and memorabilia for sale, there was certainly no shortage of baseball, basketball, football and non-sports cards.
“People in Canada don’t only collect hockey,” says Mike Bergman, owner of Lower Level Sports Cards in Winnipeg. “People collect all sports — anything that has a card, even pop culture. It’s about collecting what they like and what’s in their mind from their childhood.”
Dealers from the U.S. who traveled north of the border also tend to shy away from bringing too much hockey with them.
“Here, I bring more of everything else but hockey,” says
