Early March can be a tricky time to find consistent wind at most kite destinations, but when you’re governed by launch dates for an entire new season collection and rebrand, the Philippines is one of your best bets. The dominant “Amihan” trade winds blow constant side-onshore wind between 15 to 25 knots from November to April, with a beautiful warmth, not too hot in the day and not too cold at night. “It’s as if someone left a fan on, in a fixed setting in a warm room for 17 days,” says Brand Director Mike Raper. “With thousands of islands to explore, we were spoilt for choice – and by the end of the shoot, exhausted by the chase!”
“Heading back to the spot Mike discovered many years ago while on a kite recce from his Hong Kong base was the perfect call,” says Production Manager Rebecca Vaughan. “Our Kite and Wing Designer, Dano See, lives locally – he even has a sail loft there, and the teams at Kingfisher