How the remixed American 'cowboy' became the breakout star of 2023
2023 represented a collective reclamation of the cowboy for those who have traditionally felt threatened or excluded by the archetype of the patriarchal, ruggedly individualistic gunslinger.
When it came to some of the most urgent and enduring pop culture of 2023, the cowboy was center stage. As far as I could see, listen and experience, that most iconic of American characters was being remixed and reframed, often by a new and defiantly inclusive generation.
There were the mirrorball cowboy hats of the tour, the pastel prairie looks of the concertgoers, and that unforgettable magenta getup Margot Robbie donned in . , a modern Western starring Kevin Costner, was one of the most-watched shows on television, and its new spin-offs and lassoed along even more audiences. In New York City, where I live, it seemed like half of all twentysomethings spent the summer in cowboy boots, despite
