When Chrysler Went Sporty
Recently, I visited Chrysler’s webpage and found that its lineup is comprised of just three vehicles: The Pacifica minivan, the hybrid Pacifica and the 300 sedan. It would seem that Chrysler, a proud name with a long and interesting history, has become merely a minor star in the Stellantis constellation.
I won’t pretend to guess what the future may hold for the company that Walter P. Chrysler founded nearly a century ago. The “Malaise Machines” column is more of a rose-tinted rear-view mirror than a crystal ball. And peering into it back to the mid 1980s, I see a reinvigorated Chrysler Corp. that, under the leadership of cigar-chomping, limelight-loving Lee Iacocca, had narrowly escaped death and was thriving.
