HAVE YOU EVER thought to yourself: “Why isn’t there a product for such-and-such?” A problem with our financial institutions is that all too often the customer is expected to fit the product instead of the product being designed to fit the customer.
While products have proliferated over the past two decades, the wider choice has not made life easier for the consumer; it has just made things more befuddling.
I have often wondered why more players in the financial services industry don’t take the consumer into consideration and design simple products that serve a simple purpose and
