Brianna MacDonald
Winner 2023 Vogue Codes Future Innovators Award, founder of The Care Co., social emotional literacy software
When 34-year-old paediatric educator Brianna MacDonald looks back on her primary school years, she's struck with the memory of the emotional challenges she faced as a young student, particularly from the impact of intergenerational trauma within her Canadian First Nations family.
Years later, while working in Australia's education system and armed with a Masters in Psychology from Harvard, MacDonald noticed a lack of early mental health preventions in primary schools. “I remember thinking, ‘Wouldn't it make so much more sense if this type of mental health education [was taught] at every school?’” she says, “because it really is a fundamental life skill that they don't include in the core curriculum. We teach physical health and hygiene, so why aren't we teaching mental health?” And that's where the young founder began to realise her idea for The Care Co.
The social emotional literacy software for students between kindergarten