INDUSTRY INSIGHT The Hub Metaverse opportunities
Not long ago, many saw the metaverse as the future of entertainment. Then things changed. As AI came to the fore and companies like Meta and Disney cut their metaverse divisions, thousands of layoffs had us wondering: was the whole thing just a fad? For senior creative technologist Charley Draper, the answer is a resounding no.
After a decade of experience in largescale live events, theatre, film and as a video jockey for music festivals, he’s now part of visual storytelling tech company, disguise. Together, Draper and disguise don’t just believe the metaverse is still important, they’re actively developing its possibilities.
“When we first started, it was a bit of a stampede,” he explains. “The metaverse as we know exploded out of Covid. Now those circumstances have changed. Every company wanted to jump in and
