One of Patek Philippe’s most enduring company slogans: “You never actually own a Patek Philippe. You merely look after it for the next generation,” was introduced when the company launched its “Generations” campaign in 1996. Trust the Swiss to know a thing or two about the power of legacy, and how to honour and preserve it. But the idea of inheritors turning conservators is not limited to the rarefied world of haute horology alone. All of Switzerland prides itself on its legacy and joins hands to preserve it for future generations. In fact when it comes to leading the way towards
