The single biggest factor in whiskey’s resurgence over the last 20 years is education. Not only are bartenders and mixologists better educated about their craft than ever before, but consumers also want to know the origin of what they put into their bodies. This has led to an increase in whiskey teachers within the ranks of distillery staff, whose primary function is to educate on-premise sales people, off-premise sales people, and consumers alike. At Heaven Hill, Lynn House plays the role of national spirit specialist and portfolio mixologist for Heaven Hill Brands, leveraging her background in theater to deliver information.
“I started acting when I was very young,
