DID YOU KNOW?
Cleopatra reputedly slept in a pure gold face mask to keep her skin supple. In ancient China, drinking a gold elixir was thought to be the key to immortality!
GOLD
Gold has long been believed to be a beautifier. When in contact with your skin, it supplies a minute electrical burst that supposedly peps up production of collagen and elastin, boosting firmness, suppleness and elasticity. It’s also said to fight acne and help reduce scarring by speeding up the healing process.
While science has yet to prove these anti-ageing benefits, skincare containing gold invariably includes other active ingredients too, such as antioxidants and peptides, so the products are beneficial anyway –
