Octane Magazine

BlackBerry

T WAS AN endorsement for which admen would pay lesser mortals millions. Barack Obama, often referred to as the first high-tech President, told CNET News that his BlackBerry was his ‘favourite gadget’. He was frequently photographed speaking into it, texting from it, waving it, or wearing it clipped to his belt in a leather holster, gunslinger style. Headlines were made around the world when it became known that, despite the protestations of his Secret Service men, he would not be separated from his BlackBerry.

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