STEPHANE GERMAIN
‘WE MUST TRACK CARBON LIKE WE TRACK SUGAR INTAKE. IF EVERY PURCHASE DECISION WE MADE CAME WITH A LABEL, LIKE WE HAVE FOR SUGAR ON FOOD PRODUCTS, WE COULD ALL MAKE INFORMED CHOICES.’
Germain is founder and president of GHGSat, which operates the world’s leading constellation of greenhouse-gas-monitoring space satellites. Its data help industries and companies better measure and control their emissions.
MINA HASMAN
‘Direct air capture urgently requires more investment and policy support. If applied universally across the built environment, [pulling CO2 from the atmosphere] could be transformative.’
Sustainability director at Skidmore, Owings & Merrill (SOM), the architectural firm behind One World Trade Center and the Burj Khalifa. This year, Hasman’s team launched a system that measures carbon emitted during a building’s construction and throughout its lifetime.
KIDUS ASFAW
‘SCALABLE, CHEAPER,
