The Big Issue

Anthropology

OUR MATERIAL WORLD

Does Black Friday have ancient evolutionary roots?

This time of year becomes a shopping paradise – and a shopping hell. The arrival of novel products with amazingly good deals amid the gift-giving holidays leads many people to ecstatic levels of consumption. End-of-year shopping also leads to packed stores, crazy car parks and sometimes even riots.

Shopping is a modern phenomenon. But as an anthropologist who has studied humanity’s tangled relationship with stuff, I see the

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