TMZ's new 'selfie tour' of Hollywood isn't just for Gen Z
LOS ANGELES — Instead of focusing on Hollywood's boldface names, the new TMZ Selfie Tour gives someone else the star treatment: you. In its first expansion since launching celeb-spotting rides in 2011, the company seeks out some of the city's most iconic buildings and backdrops while offering to help those who plunk down $59 improve their selfie game.
The daily tour, which launched Oct. 16, was the brainchild of TMZ Senior VP of Business Development & Growth Stuart Alpert, who says the idea bubbled after discussions with TMZ founder Harvey Levin about ways to expand the tour offerings.
"A few months ago, I was out and about in Hollywood and West Hollywood," Alpert tells The Times, "And I'd see all these young people taking selfies at all these iconic locations — like the (Paul Smith boutique) pink wall — I thought it was fascinating. So I thought that this was something that could be so much fun — making the next extension of our tour product a curated tour of a lot of the iconic spots in Hollywood, West Hollywood, Beverly Hills (and down) Melrose where our guests can get their own selfies with context and narrative from the tour guides."
I tell Alpert that sounds like the tour is giving the A-list treatment to landmarks. "That's right," he responded emphatically. "And it gives our guests a chance to be a star in their own right in front of these
