Justine and Geoff Ross are experts in thinking differently. In 1999 – when there were few New Zealand spirits on the market – they created premium vodka brand 42 Below from Geoff’s garage.
The idea was such a success, the company was bought by drinks giant Bacardi in 2006 for $132 million. So, in 2017, when Geoff, 55, mentioned he was keen on buying a 6500-hectare farm in the Southern Alps that the pair had