VEN CLAIRE SAFFITZ, ONE OF YOUTUBE’S MOST POPULAR BAKERS, STILL gets nervous about a recipe’s results. “I don’t really get anxious, but sometimes there is that sort of tinge of, ‘Well, I hope this turns out.’” And that’s after two best-selling cookbooks, and (Clarkson Potter) “I’ve had to be a general baking book with a lot of different degrees of difficulty. is definitely focused a lot more around simplicity.” After shooting to fame with her videos for magazine, Saffitz now has shifted to creating her own content for her million-plus subscribers on YouTube. “It is a little bit of a funny thing to me that now I am on YouTube and that’s a primary part of what I do. So, when people ask me, what do you do? I say jokingly, ‘Oh, I’m a YouTuber, I guess.’”
