If you’ve been paying attention to the top-shelf landscape over the past few years, it seems the largest problem plaguing our industry today is consistency. Sure, you can pop off a new cultivar and make some noise for a little while, but maintaining the pressure is difficult, and very few players have managed to stay on top for even a season, let alone a full year. You need to have all your t’s crossed, and your i’s dotted, all the time. While there are more competitors joining the game every day, none can touch the bar that The Ten Co. keeps pushing higher.
“I ENTERED THIS COMPETITION, AGAINST PEOPLE WHO… WERE LIKE IDOLS TO ME BECAUSE BEING FROM OVERSEAS I COULD ONLY SEE THESE GUYS ONLINE… AND WE CAME IN FIRST PLACE.”
– STAKS
The Ten Co.—formerly Team 10 Extracts and the purveyors of the hyper-viral Zushi brand—have proven that maintaining relevance in this space isn’t impossible, it just takes hard work. And, given the tear Ten’s been on, the rest of the market should be taking notes.
While both The Ten Co. and Zushi brands have been increasing in popularity and notoriety over the past few years, thanks primarily to the strength of Staks’s cultivar curation, in 2023 the brand exploded to a new height not just for themselves, but for the industry. Hosting two of arguably the biggest brand activations our culture
