What’s so refreshing about Gunther Werks is the openness of the company. When Total 911 arrived at GW HQ in SoCal, nothing was off-limits: we could photograph what we like, venture into whichever room took our interest, and ask any questions that came to mind. With the grand tour over, we then had a set of car keys thrown at us, with instructions to merely enjoy ourselves.
You’d be surprised how rare this practice is, in this day and age. Rival businesses are highly curated in the way their PR is conducted, which can prove frustrating from a journalist’s perspective, as your work can feel suffocated by an enforced company narrative. Not so, at Gunther Werks.
What’s clear is technical director, Amjad Ali, and Peter Nam, CEO, are car enthusiasts. What’s also clear is that they harbour a passion for doing
