Business Today

THE LUXURY MARKET’S TWO-WAY STREET

IT’S THE FIRST week of November and Diwali is just a few days away. Shifali Shah, a 37-year-old marketing executive at a leading multinational pharma company in Mumbai, has her shopping list ready. Her destination: Jio World Plaza, Mumbai’s latest luxury shopping mall that opened its doors on November 1. Spanning four levels and 750,000 sq. ft, the Plaza at BKC hosts 66 luxury brands. Shah is particularly keen on exploring brands that have finally entered India—Balenciaga, Valentino, Tory Burch and YSL, among others.

The mall also has stores by leading Indian

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