Newsweek

Pay to Play

NEARLY THREE-FOURTHS OF THE MOST VIRAL posts on X advancing misinformation about the Israel-Hamas war are being pushed by “verified” X Premium accounts, a NewsGuard analysis has found.

In March 2023, X owner Elon Musk overhauled the platform’s verification system, allowing users to pay a fee of $8 a month to become X Premium users. Premium accounts display a blue checkmark on their profile and have their posts prioritized by the algorithm used by X (previously known as Twitter). This means that they appear higher, with greater prominence, in users’ replies and search results. That decision turned out to be a boon for bad actors sharing misinformation about the Israel-Hamas war. For less than the cost of a movie ticket, they have gained the added credibility associated with the once-prestigious blue checkmark, enabling them to reach a larger audience.

During the first week of the conflict (October 7 to October 14), NewsGuard analyzed the 250 most-engaged posts (likes, reposts, replies and bookmarks) promoting one of 10 prominent false or unsubstantiated narratives relating to the war, derived from News-Guard’s Misinformation

You’re reading a preview, subscribe to read more.

More from Newsweek

Newsweek2 min read
Michelle Buteau
MICHELLE BUTEAU IS PROOF THAT YOU CAN strike it big anytime. At 46, she’s out with her new film Babes (May 17), she has a hit Netflix series based on her memoir Survival of the Thickest and is the first woman to film a comedy special at Radio City Mu
Newsweek5 min read
‘I Don’t Live My Life With the Cameras On’
SOPHIE GRÉGOIRE TRUDEAU, THE DE FACTO first lady of Canada, has been a mental health campaigner and humanitarian for more than two decades. But her latest project may be her most personal: she’s authored a book on taking charge of one’s mental health
Newsweek3 min read
Newsweek US
GLOBAL EDITOR IN CHIEF _ Nancy Cooper EXECUTIVE EDITOR _ Jennifer H. Cunningham SENIOR VICE PRESIDENT, DIGITAL _ Laura Davis DIRECTOR OF OPERATIONS _ Melissa Jewsbury OPINION EDITOR _ Batya Ungar-Sargon VP, DIGITAL PUBLISHING _ Chris Roberts SENIOR E

Related Books & Audiobooks