The house always wins in Las Vegas. That’s why Formula 1 is the house for its return to Sin City, four decades on from its forgettable first foray to the Nevada desert for two unloved races around a dull track mostly in the north parking lot of the Caesars Palace Hotel. F1 is in full control and banking on its dream race fuelling the latest phase of its growth.
Today, Las Vegas is the self-styled ‘Sports and Entertainment Capital of the World’. Liberty Media has gone all-in by promoting the race itself at vast expense, in harness with Live Nation Entertainment, which it part owns. Headed up by CEO Renee Wilm, inset right, who has worked across a wide range of Liberty Media’s activities, the race has got up and running in double-quick time.
In August, F1 confirmed the creeping costs of building the track and the permanent facility that includes the pits and paddock complex, which will host F1-related attractions all the year round, are “close
