Is a Coincidental Similarity Enough for Real Intimacy?

In 2019, the astrologer Jess Campbell, who runs the popular account on Instagram, posted about the experience of “sharing a soul connection” with your so-called astrological twin, someone with the same zodiac profile. She encouraged her followers to respond with their own sun, moon, and rising signs—the “Big Three” of the astrological chart, which are determined based on the time, date, and location of one’s birth—to find their twins. Campbell told me that she’d merely intended to create some lighthearted online conversation, but soon, tens of thousands of people were commenting—enough of a response that Campbell decided to start the website to facilitate these matches..