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    Paul Sullivan: Low expectations are becoming the norm for the Chicago Bulls in Year 3 of the Big 3

    CHICAGO —Jerry Reinsdorf’s credo for making fans happy will be put to the test once again as the Chicago Bulls prepare for the 2023-24 season opener. Winning championships is a laudable goal, no doubt, but the key to happiness is being in contention down the stretch, or so says the Bulls chairman. “I think the important thing to fans is, while they want you to win championships, they want to ...
    by Paul Sullivan, Chicago Tribune Oct 23, 2023 3 minutes
    Chicago Bulls Executive Vice President of Basketball Operations Artūras Karnišovas speaks at a news conferernce on June 27, 2022, at the Advocate Center in Chicago.

    CHICAGO —Jerry Reinsdorf’s credo for making fans happy will be put to the test once again as the Chicago Bulls prepare for the 2023-24 season opener.

    Winning championships is a laudable goal, no doubt, but the key to happiness is being in contention down the stretch, or so says the Bulls chairman.

    “I think the important thing to fans is, while they want you to win championships, they want to know that when they get down to the last month of the season you still have a shot,” Reinsdorf said at

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