Texas Highways Magazine

Realm of Possibility

ocated 47 miles north of Lubbock on Interstate 27’s path to Amarillo, Plainview is where West Texas meets the Panhandle. But this ranchringed town of roughly 20,000 is also where progress saddles up with tradition. Founded on a cattle trail in 1887, Plainview appreciates its history while maintaining a pioneer’s embrace of new things. That’s evident in Broadway Brew, a coffee shop downtown that kept the booths and stools from the building’s original 1950s diner, which appears in the 1992. Follow the red brick road up Seventh Street to the gates of Wayland Baptist University, Plainview’s community hub since 1909. This small university is the unlikely home of the winningest women’s college basketball program of all time. Plainview is also the birthplace of Jimmy Dean, who invested some of his royalties from the 1961 smash “Big Bad John” in a hog farm outside of town. He then went on to make breakfast sausage history.

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