BOND Street was temporarily renamed Burberry Street during September, in a move which brought Transport for London (TfL) criticism.
Claims were made that the week-long sponsorship exercise to denote London Fashion Week, was a TfL “money-making stunt”. Other articles framed this as “corporation creep” or even enquired “what were TfL thinking?”. Given that temporary station renaming events have been almost parodies of the genuine name in the past, is this criticism valid?
Commercial adverts encouraging passengers to purchase products or services have been part of the London