makeup artist Alexx Mayo knew he was on the right path. Both involved billboards. “The first time was in my home state of New Mexico, on Interstate 40,” recalls Mayo. “There’s a huge billboard owned by this local jewelry company. I remember seeing that all the time as a kid. It featured beautiful women wearing Southwestern jewelry and it was captivating. Years later, my work was featured on that billboard for the same company. Seeing my mom react to it and driving past something I’ve seen my whole life was the first
