I’ve been fortunate enough to work in the media industry for over 20 years. I still remember making media bookings by fax and physically cutting ads out of newspapers for competitive reports. While that feels like a world away from today’s data and technology fuelled media ecosystem, what appealed to me then about working in a media agency still holds true for me today: change.
As my first boss said to me back then “if you don’t like change, you’re in the wrong industry”.
Media agencies have to embrace change. Media’s inextricably linked to advances
