NZ Marketing

MEDIA MOVER: TOVA O’BRIEN

“It’s really cool. It’s everything I love about politics; long-form interviews, analysis and wonderful contributors. We’re having a lot of fun as well. I’m pumped. I am fizzing. It’s so exciting.”

“I hate it!” Tova O’Brien laughs. “I lose my…”

She trails off, struggling to complete her sentence before suddenly plucking the missing thought out of the air.

“… my words,” she says.

It’s the only time during our interview that Tova appears flustered. During our 45-minute chat, she effortlessly handles whatever questions I throw at her with grace, poise and a professionalism that you’d expect from one of our most prominent, awarded and respected political journalists.

She laughs off any baited statements that I make (me: “I just feel Luxon is an embarrassment to the bald community,”. Tova: “if you can be so bold for the bald?”), bats away anything she doesn’t want to speak about (“I’ve probably said all I’m gonna say on Today FM stuff now. I’ll just leave that in the past.”) and manages to talk a lot about politics without nailing her colours to any particular mast (“That was a very long-winded answer to

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