he term entered the discourse in the 1980s, when the women most coveted by a certain designer became synonymous with the brand itself. However, the term had already appeared at the beginning of the 1950s in several, primarily American, magazines. witnessed the supermodel’s rising profile in the second half of the 1950s, when Dovima, one of the most successful American models of the post-war period, posed fiercely in a Manguin dress on the cover of our December 1957 issue, photographed by Philippe that year, her lithe figure taking figurative ownership of the publication.
