hile the outfit at the center of every fashion photo is undoubtedly the protagonist, the art direction and technique behind the photo illustrates the garment’s backstory, builds a narrative, and creates a world inhabited by fashion dreams. Though studio photography up until the 1950s did engage with storytelling, from the 1960s onwards began collaborating with a list of talented photographers familiar with the art of storytelling through the image. These photographers reimagined the new collections of ready-to-wear and couture from Paris, creating their own fashion fantasies in the pages of.
