Quiet luxury, ever heard of it?
In theory, you shouldn’t have. Quiet luxury, or “stealth wealth,” as it’s also described, is the idea that truly high-quality things—like $1,500 Loro Piana cashmere sweaters and $925 The Row flip-flops—do not announce themselves. They’re logo-less, simple-looking, and simply the best. The people who own these things and those who aspire to be them know this. But the general public—the prolétaire, you might say—they’re not supposed to. It’s an insider secret. If you know, you know, right?
Well, now everybody knows. According to Google Trends data released in January, searches for “quiet luxury” increased by 614 percent over the course of the year prior. Shoppers wanted to know what “quiet luxury” was and how to get it for themselves. The premiere of the final season of HBO’s in March tipped the scales. The designer turtlenecks, sneakers, and power suits
