Established in 1959, Belc is a leading family business and retailer based in Saitama, with a network of 136 stores spanning the Tokyo Metropolitan Area. Belc’s community-focused, digitally advanced blend of Western and Japanese retail philosophers have helped it rise above an intensely competitive market.
Belc began as a domestic supermarket chain after its founder travelled to the USA and became inspired by how retailers there operated. By the time the second generation took over in the mid-1990s, Belc had established itself as a pillar of the local community, and the current president’s father, who was leading the company, decided to expand the business. “We began spreading to different locations, opening stores in places we could offer consumers the most value. My father also took
