Fast Company

STATE OF PLAY

BLUMHOUSE

THE HORROR STUDIO KNOWS IT CAN DELIVER A HIT (AND VIRAL MOMENTS). NEXT STOP: WORLD DOMINATION.

company that's become known for making big bets on lower-budget horror movies—like and —has been around since 2000. But in the past year, the company has laid the groundwork to put a monster under every bed by becoming the preeminent brand in horror across TV, live events, and theme parks. “We're taking, or about to take, the brand to all

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