IT’S NOT EASY being green, as a wise young frog once sang. It’s definitely not easy if you’re a global PC manufacturer in an industry where the trend has emphatically swung towards sealed, largely unrepairable devices over the past decade.
How far can a company such as Lenovo swing the pendulum back in the other direction? That’s what I was invited to the company’s US headquarters in Raleigh, North Carolina to find out. (No, the irony of flying thousands of miles to find out how a company plans to become much greener wasn’t lost on any of the participants.)
There, I saw how Lenovo was making greater use of recycled materials, laptop cases from flax, packaging from bamboo, computers that are designed to last longer—and servers that are cooled with water instead of energy-hungry air conditioning. They’re all part of Lenovo’s goal to become net-zero by 2050, with some stiff targets to meet in the much shorter term, too.
Can a top-tier PC maker shifting tens of millions of PCs every year really make zero contribution to global greenhouse gas emissions within 30 years? Nobody can know for sure, but there’s zero doubt that the company is at least taking steps in the right direction. Let’s explore what they are.
RECYCLED PC CASES
Lenovo sells a lot of PCs—almost 69 million of them in 2022, according to research firm Gartner, making it the biggest box-shifter in the world by quite a margin. It accounts for just under a quarter of global PC shipments, so can
