What soccer is for Indonesians, rugby is for New Zealanders. A national sport played anywhere from backyards to world championships, rugby is an integral part of New Zealand culture. And among the most celebrated heroes of the sport, we find the legendary All Blacks. Formally known as the New Zealand national rugby union team, the All Blacks commands a presence that extends beyond its home country—and even into the realm of popular culture. The team, in their distinctive all black kit, have appeared on Air New Zealand safety videos while clips of their famous pre-game are often found on video-sharing platforms and social media. And, they have also appeared on the campaigns of Swiss watch
