People often ask how, as editors and stylists, we spot an incoming trend. I liken it to seeing a distant object coming into focus on the horizon. You catch a glimmeron page 23. Initially, I noticed cosmetics packaging featuring beautifully untamed floral motifs. Then, a major department store collaborated with the Royal Botanic Gardens Victoria to create a range of botanical-inspired sleepwear. Fashion brands took the look further with floral-printed garments. And, of course, there was the trend for actual wildflower meadows to encourage bees and the like back to gardens. It’s no coincidence that all our trends are inspired by the beauty of the natural world and the everyday, as people seek balance and simplicity in their lives. Flip throughout the following pages and you’ll also discover (page 31) and (page 9), echoing the country and the coast respectively. Plus, on page 15, which we hope inspires you to stop saving things ‘for best’ and use and showcase them to enjoy all the time. As always, our trend team (below) has loved curating and sharing the most popular looks to come in 2024, complete with style tips to help you work them into your own interior schemes. I’d love to know which trend speaks to you?
