Launching a new drinks brand or adding a new product to an existing range is exciting but challenging. Whether you are tapping into the trend for no-low drinks, pre-mixed or establishing a new vineyard, it’s essential to have a clear value proposition and USP (unique selling proposition), a defined target audienc, a robust business plan and identified routes to market.
We spoke to a handful of innovative new drinks brands to get their advice and tips for new brand launches, based on their experiences.
1. Work out your value proposition
